What is fair trade?
Fair trade is everything that the conventional idea of business is not. It does not hinge on ever-increasing profits, because there is no such thing. Fair trade believes in a fruitful partnership between producers and traders, businesses and consumers.
In order for a business to be successful in today’s world, where environmental concerns are crucial, the producers must be able to cover their average costs of sustainable production. This keeps farmers and foragers safe, as it guards them against situations where the world market slides below the sustainable level.
Fair trade is a way of looking at a business as an entire organism, and not just as output.