We do what the planet loves
Understanding the Earth and how Nature works her magic to keep the divine balance that supports and nourishes life – that is the cornerstone of the Vedi story.
Currently, people in urban and semi-urban areas live a life that is disconnected from nature. From food grown using harmful pesticides, medicines that only attack symptoms and have serious side-effects to lifestyle products that are heavy on dangerous chemicals like parabens and sulphates, we are in the middle of a chemical swamp. This is not a life that is desirable. We need to make greener, conscious decisions that affirm life, and Vedi was our first step towards this goal. We found the best answer.
Our search took us back many millennia, into the original formulations of Ayurveda. Our team worked with this ancient science to create authentic and holistic life solutions that are free of synthetic chemicals, based on what the rishis had ordained as the correct practice of this ancient science.
All the herbs and plants used to make Vedi products are sourced and procured by experts from the salt of the earth, from superior quality harvests of these pristine and remote lands.
When the oceans were being churned by the devas and the asuras, it was Lord Dhanvantari who appeared with a pot of the elixir of life or amrit. An avatar of Lord Vishnu, Dhanvantari is the physician of the gods. He is also the God of Ayurveda.
It is common practice in Hinduism for worshipers to pray to Dhanvantari seeking his blessings for sound health, especially on Dhanteras. He is regarded as the patron-god of all branches of medicine.
We incorporated the essence of Lord Dhanvantari into our brand identity, so that we are motivated every day to honour His divine knowledge: the pot of elixir of life, the manuscripts of divine knowledge, the shankha to ward off evil and the leaves that represent the medicine of nature.